Notes from the Road: 16 Months of Towns, Tales and Tenderloins by Mitch Daniels
A Hoosier's review of this unique book about the quest for the Hoosier governorship Mitch Daniels' book Notes from the Road: 16 Months of Towns, Tales and Tenderloins chronicles his unique (and successful) campaign to become governor of Indiana. Mitch created a catchy slogan ("My Man Mitch" - lots of alliteration helps), a consistent look to his products and than eschewed mass bombardment of the airwaves with television ads in order to go with a more personal approach. Inspired by complaints that candidates hadn't dropped in to visit some counties in decades, his campaign bought and Indiana-made RV, a scout-ahead mini-van and he hit the road with a couple of staffers, driving more than 50,000 miles and hitting every county (Indiana has 92 counties) at least 3 times in the 16 months prior to the general election. He did not spend a dime on hotels, nor did he sleep in the RV. Instead, he slept as a houseguest in extra bedrooms and fold-ou