Showing posts with label free. Show all posts
Showing posts with label free. Show all posts

WHO OWNS THE FUTURE (audiobook) by Jaron Lanier


Published by Simon and Schuster in 2013.

Read by Pete Simonelli
Duration: 12 hours, 2 minutes
Unabridged.

Computer expert (to say the least, the man was a pioneer in the field of virtual reality and was at the ground floor in multiple Silicon Valley projects and companies) Jaron Lanier discusses possible futures of the economy and the online community in this rambling, interesting audiobook.

Lanier spends quite a bit of time in Who Owns the Future? discussing what he calls Siren Servers. Siren Servers are massive collectors of data such as search engine sites, credit bureaus, the NSA, and some very large retail sites. These servers collect "free" data from you that is provided by tracking your searches, purchases, phone calls or GPS location on your cell phones and sell it to advertisers. Facebook is a sterling example.

Lanier believes that you should be reimbursed for this information through a series of hundreds or even thousands of micropayments which would be used to support a middle class that will be increasingly squeezed by technological improvements that will destroy traditional middle class jobs. He calls this an Advanced Humanistic Information Economy.

Lanier's rambling style eventually gets to the details of this point about 10 hours or so into a 12 hour audiobook. It's not that he wasn't interesting as he was building up to his point, it's just that he has a hard time getting to the point. Along the way he tells about his favorite musician as a child and how he got to visit him, why the Laffer curve in economics is wrong (but why it is hopeful that so many people have a grasp of the concepts behind it), how Steve Jobs used guru techniques to motivate his people, including outright bullying some of his employees. He also talks about e-books vs. paper books and Singularity University and motivational speakers and why he is not on Facebook and on and on and on. He even has truly off topic chapters called "interludes."
The author, Jaron Lanier


Note: this meandering conversation was usually interesting but was also a serious case of thesis drift. I listened in the car over the week and decided to listen as if the experience as a giant one-sided conversation with an especially talkative and intelligent companion. This impression was helped by the style of the reader, Pete Simonelli, who kept everything very approachable and friendly - like a conversation between friends.

Did I agree with everything presented? No. Did I find it interesting? Absolutely.

Note: I received a copy of this audiobook from the publisher in exchange for an honest review.

I rate this audiobook 4 stars out of 5 and it can be found on Amazon.com here: WHO OWNS THE FUTURE (audiobook) by Jaron Lanier.

Reviewed on November 9, 2013.

Free: The Future of a Radical Price (kindle) by Chris Anderson


A fascinating and enjoyable read


Published in 2009 by Hyperion.

Free: The Future of a Radical Price is an exploration of the future. It is an exploration of how advancements in computer technology, specifically the ultra-cheap price of computerized data storage, has changed the flow of information and data and has changed the rules of data-based business.

Written on computers using free programs, accessing free internet at coffee houses and using as many free sources as possible, such as Wikipedia* and blogs, Anderson discusses the concept of "free" as a business tool from its beginnings to now.

Anderson keeps a light and breezy tone throughout the book, but don't let that lull you into a sense that weighty business concepts are not being discussed. The exploration of "free" starts with marketing ideas such as the ubiquitous "Buy One Get One Free" to ideas such as giving the razor handles away but charging for the blades as he discusses the beginnings of American business institutions such as Gillette and Jell-O.

But, those brick and mortar type businesses are not the focus of the book. He is looking at the information age. Businesses like Amazon.com (free shipping once a strategic price point has been reached, free home pages for reviewers, lots and lots of reviews by regular folks, and not "professionals") and Google (free searches, free document programs, free uploads on video sites, etc.) are thoroughly discussed as are concepts such music piracy.

Chris Anderson
He includes lots of other examples, such as websites that offer free services to all (such as photo uploading or video games) but allow premium (paying) members extra privileges. He also includes in a listing at the end 50 business models based on free (he calls it Freemium) and provides concrete examples of companies that use these models, such as Disney, WordPress and Microsoft).

*Wikipedia has its flaws (I teach high school history and for 20 minutes in 2005 one of my students listed himself as the first Emperor of Rome, but it was caught, corrected and our school was banned from editing Wikipedia), but it is a tremendous resource and is good for a quick check on facts.

I rate this book 5 stars out of 5.

This book can be found on Amazon.com here: Free: The Future of a Radical Price by Chris Anderson.

Reviewed on September 5, 2009.

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