Flameout: The Rise and Fall of Burger Chef by John P. McDonald







Lessons on how to grow and then kill a restaurant chain

Published in 2011 by CreateSpace

In Flameout, John P. McDonald tells the story of Burger Chef, the one burger company that outpaced McDonald's and could have taken its place at the top of the fast food heap. In 1971 there were 1,200 Burger Chef restaurants and less than 1,300 McDonald's restaurants. By 1982, what was left of Burger Chef was folded into the Hardee's chain and was no more.

 I was particularly interested in this book because when I was a kid, the Burger Chef Fun Meal with Burger Chef and Jeff and all of the punch out things you could make with the tray/box were just about the best restaurant experience a little boy could have.
This could have been a very boring tale, but McDonald makes it interesting. He tells about the innovations that took Burger Chef from being just a demonstration restaurant (it was designed to showcase the restaurant equipment manufactured by General Equipment) to the fastest growing restaurant chain in America. And, just as clearly, he details the leadership confusion that led Burger Chef to disaster.

This was a good read, especially for all of us fans of the Fun Meal!

 I rate this book 5 stars out of 5.

 This book can be found on Amazon.com here: Flameout: The Rise and Fall of Burger Chef

Reviewed on April 10, 2012.

Comments

  1. AnonymousMay 3, 2014 at 11:59 PM

    Can we trust a book about Burger Chef written by a guy named McDonald?

    ReplyDelete

Post a Comment

Popular posts over the last 30 days

MILDRED (short story) (kindle) by Sean Ryan O'Reilly

Image
Published in 2014 by RSO Publications. The short story Mildred has a tone and plot that is reminiscent of a Stephen King story. Certainly, O'Reilly could have stretched this 42 page short story (novelette) out a bit more like Stephen King would have, adding much more detail but not have really adding much to the story itself.  Instead, O'Reilly goes for a much quicker, more minimalist approach, letting the reader try to figure out what is going on while a creepy vibe and sense of dread build. The story begins with a family fight between an aunt who is a realtor (Denise) and her niece (Josephine). It turns out that the aunt has convinced her niece to invest in a shady business deal and Josephine has decided to cash out by just taking one of her aunt's homes. This home is crammed full of consumer products. Josephine clears out a space and sets up housekeeping. When she discovers the diary of the former owner of the house she learns that her aunt ...
Read more

WHEN BOOKS WENT to WAR: THE STORIES THAT HELPED US WIN WORLD WAR II (Audiobook) by Molly Guptill Manning

Image
Published by Blackstone Audio in 2014. Read by Bernadette Dunne Duration: 6 hours, 49 minutes. Unabridged. When Books Went to War looks at the deliberate effort by the government of the United States to put books in the hands of its soldiers as they went off to fight in World War II.  There were multiple reasons behind this idea. The first was simple: Reading books is a practical way to help soldiers pass the time. "Hurry up and wait" is a common refrain from soldiers of all eras and books helped fill the time. Another reason was to remind the soldiers of what they were fighting for. Being on the front has a way of making life seem cheap and disposable, but reading a good story might help keep soldiers attached to the good things from back home. This may seem corny, but so many letters from the soldiers and sailors were written to the authors of these books that emphasized this very point. Betty Smith, the author of A Tree Grows in Brooklyn wrote and spoke about all of the ...
Read more

STUDY HALL of JUSTICE (DC COMICS: SECRET HERO SOCIETY #1) by Derek Fridolfs and Dustin Nguyen

Image
Published by Scholastic in 2016. Study Hall of Justice is a YA graphic novel that is a re-imagining of the DC universe with a comic twist.  Synopsis Imagine a Hogwarts-type school where only children with special talents are invited. Young Bruce Wayne suspects that there is more going on in the school than meets the eye. The teachers are odd, not only quirky, but sometimes malicious - increasingly so. Bruce starts to investigate, sometimes wearing a special costume to hide in the shadows, he begins to suspect that there is a malevolent figure running the school. He also encounters two other students who are looking into the school leadership - Clark Kent and Diana Prince. My Review While this book is aimed at middle schoolers, adult super fans of DC Comics will appreciate the easter eggs that abound. For example, Bruce Wayne's locker has shark repellent (from the 1960's Adam West movie) and movie stills from The Gray Ghost, a movie that inspires young Bruce Wayne to create his...
Read more

LOOKING for ALASKA (audiobook) by John Green

Image
  Originally published in 2005. Audible audiobook edition published in 2019. Read by Wil Wheaton Duration: 6 hours, 40 minutes. Unabridged. Set in a boarding school in rural Alabama, this book features a diverse group of friends who are trying to figure out the big things in life - where to get cigarettes, where to get booze, where to get fireworks, the meaning of life, where to find a girl or a boy, how to hide your violations from the adults at the school and what is going to be the next big prank. Miles Halter is the new kid at school and he is desperately in love (like a lot of young men) with the lively and enigmatic Alaska Young. Alaska is as unique as her name. She is a fervent defender of women's rights, she smokes and drinks whenever possible, she is an A student and yet she insists on carving her own way. The book follows this group as they go through Miles' first year at the school, all the while counting down to something as indicated by the chapter titles... Wil Wh...
Read more

BATMAN - ONE BAD DAY: CLAYFACE (graphic novel) by Collin Kelly and Jackson Lanzing

Image
Published by DC Comics in 2023. Written by Collin Keely and Jackson Lanzing. Art by Xermánico and Romulo Fajardo, Jr. Synopsis Clayface has moved away from Gotham City and has gone to Hollywood to be a movie star. The original Clayface character from 1940 comic where he premiered was a B movie actor named Basil Karlo. Basil Karlo is working as a waiter in Batman - One Bad Day: Clayface while trying to make it big in Hollywood. He's diligent about everything, but he does not have a light comic touch that is called for in romantic comedies. His roommate does, however. When they both read for the same part it becomes a problem when the roommate gets the part and Basil Karlo doesn't. Being Clayface means you can make yourself look like anyone - at least for a little while. Clayface kills the roommate and then assumes his shape so he can get his big Hollywood break. And then one murder leads to another. And another. And another. And another and so on. Meanwhile, Bruce Wayne is in t...
Read more

THE WATCHMAN (Elvis Cole/Joe Pike 11) (audiobook) by Robert Crais

Image
Published in 2008 by Brilliance Audio. Read by James Daniels. Duration: 7 hours, 52 minutes. Unabridged. Synopsis Usually, books in the Elvis Cole/Joe Pike series focus on Elvis. Elvis is a private detective with a smart mouth. He catches a case, does some digging and his partner, tough guy Joe Pike, comes in when things get hairy. It's an old formula. You see it in Perry Mason, the Spenser series, and even Magnum, PI because it works.  The Watchman is different. It starts with Joe Pike. He is on the run with a girl and a hit squad is after them. Joe Pike is asked to babysit a witness because a Mexican drug lord wants her dead. Multiple hit teams have come after her. What makes it more complicated is that she is very rich and she has makes the newspapers regularly for being a party girl. If you were alive pre-social media, think Paris Hilton and Nicole Richie.  Joe is using every trick he has and barely escaping. He reaches out to Elvis Cole for some detective and logistical...
Read more

K IS in TROUBLE by Gary Clement

Image
Published in 2024 by Little, Brown Ink. An NPR Best Book of the Year. K is a 10-12 year old boy living in an unknown European city in what appears to be the late 1800s. K Is in Trouble is a graphic novel that tells of his misadventures.  In a series of stories, K runs into trouble with a talking fish, he meets a talking insect, and finds an intelligent crow. But, his real difficulties are with adults who don't listen. The adults at school don't listen, the police don't listen, the mayor doesn't listen, and his parents especially don't listen.  I liked the art, but the stories were so-so. The last story is the best by far.  I rate this graphic novel 3 stars out of 5. Not bad, not great. This book can be found on Amazon.com here: K Is in Trouble by Gark Klement . 
Read more

VANISHING EDGE (National Parks Mysteries #1) (audiobook) by Claire Kells

Image
Published by Dreamscape Media, LLC in 2021. Read by Natalie Naudus. Duration: 9 hours, 13 minutes. Unabridged. Synopsis: Felicity Harland is a former FBI agent just turned investigator for the Investigative Services Branch (ISB.) ISB is the criminal investigation unit for the National Park Services. They investigate serious crimes that happen in National Parks.  Harland has been called to Sequoia National Park because 2 customers of an ultra-glamping camping service has disappeared in a remote mountainous location called Emerald Lake. No one knows if they are dead, have intentionally gone missing, or have simply wandered off into the wilderness. No one will say anything about who the supposed victims are because this service is ultra-exclusive and treats the names of its customers like its a national secret. Harland, along with an old crusty park ranger, and an ex-Navy SEAL who has just joined the park service search for the missing pair. What they discover next leads them to one...
Read more

NPR AMERICAN CHRONICLES: WORLD WAR I (audiobook) by NPR

Image
Multicast performance Duration: 3 hours, 25 minutes National Public Radio (NPR) has gone through its archives and pulled out almost thirty stories about World War I in honor of the 100th anniversary of the start of the war. The stories include interviews with soldiers and historians and various authors.  World War I flying ace Eddie Rickenbacker (1890-1973) in his Spad plane in October of 1918. Topics include a look at pre-World War I Europe, a look at the creator of the  Sopwith Camel, discussions of several battles, hand-created masks for men whose faces were damaged in the war, a mini-biography of America's famed flying ace Eddie Rickenbacker, a look at the post-war Bonus Army during the Great Depression and audio visits to several World War I museums, including one that recognizes Herbert Hoover's efforts to feed Belgium during the war (mostly forgotten in America). The audio quality of all of these stories is excellent since they were all originally broadcast o...
Read more

The Princess Bride: S. Morgenstern's Classic Tale of True Love and High Adventure by William Goldman

Image
Great book, great movie, great story no matter the format! Originally published in 1973. The author,  William Goldman I wasn't even aware that The Princess Bride: S. Morgenstern's Classic Tale of True Love and High Adventure was even a book until I was looking through the special features on my DVD and they were speaking of the difficulties they had bringing the book to the big screen. Once I found out about the book I just had to get it! So, is it better than the movie? While I certainly enjoyed the background information on Fezzik and Inigo, this is one of the first books that I can honestly say is better as a movie. Notice, that I have given this book 5 stars, so we are distinguishing between very good and very, very good here. Still, the movie is a further abridgment of S. Morgenstern's classic tale (wink, wink) that makes the story even stronger. My edition had a wonderful new introduction the recounted some of the struggles and joys in mak...
Read more